“Jobs Aren’t ‘Sexy’ Enough? How to Attract Employees Anyway!” sponsored by Viega

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In this high-energy, dynamic, content-rich (and even a bit humorous) presentation, Eric Chester reveals today’s best practices for recruiting, training, managing and motivating the under-30 demographic to jobs many young people don’t consider “sexy.” For business leaders seeking to connect with employees who have radically different work values, this in-the-trenches workplace researcher and thought-leader cracks the code on tactics and strategies that companies recognized as the “best places to work” are using to get employees to perform up to their remarkable potential. Chester is a Hall of Fame speaker and author of five best-selling books about developing employees, igniting passion within a diverse workforce, and creating a culture where people perform better and stay longer.