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Sessions Information
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October 2, 2019
4:00pm - 5:00pm
Session Type: Technology
Session Capacity: N/A
This session will offer an overview of current digital tools and trends that will drive revenue and profits for A. O. Smith partners. Presenters will review what tools are available, how to approach and use them, and what you should prioritize for your local partners. Attendees will learn how to use digital advertising with direct mail to drive better results and how to track and analyze results.
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Session Speakers
Byron heads the digital advertising team at WebbMason. His background and experience in science, engineering and corporate finance, before moving into advertising technology, roots his strategy in analysis and data driven decisions. Byron oversees all display, pay-per-click, search engine optimization and social media management lines of business at WebbMason, and thrives on creating consultative
Scott has spent his professional career in the marketing solutions industry. He joined WebbMason in January 2003 and founded the Nashville, TN sales office. He is responsible for business development, sales management and has helped build one of the top performing offices for the company. Scott serves as the primary contact for the A. O. Smith partnership.
Organization: A.O. Smith Water Products Company
Brandon has been with A. O. Smith for 7 years and is currently in the role of National Field Marketing Manager. He is a 2007 graduate of the University of Minnesota in Mankato. Brandon's responsibilities include A. O. Smith's contractor loyalty and marketing efforts, as well as driving acceptance and utilization of the company's vast high efficiency product offering into the U.S. utility sector.
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Session Fees
Fees information is not available at this time.
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