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Event Info | Sessions | Sponsors |
Date: October 10 — 12, 2018
Location: Albuquerque Convention Center
Alter Kirk (Fast Management, Inc.)
Session: Latinx! Understanding Demographics and Your Industry’s Future
Bio: Kirk Alter is an Associate Professor in Purdue University’s Dept. of Building Construction Management, president of Fast Management, Inc., a member of the PHCC Educational Foundation’s Board of Governors and director for their management courses. He worked his way up from an apprentice to business owner, which brings a uniquely well-rounded perspective to his training sessions.

Appelman Scott
Session: The Sky’s the Limit: A Local Company’s Story
Bio: Scott Appelman is the founder and president of Rainbow Ryders, Inc.- the largest balloon ride business in the United States. Rainbow Ryders operates 26 balloons year round doing over 2200 flights per year. Flying over 22,000 passengers annually. Rainbow Ryders’ pilots have flown in 45 states and managed events in Colorado Springs, Phoenix, Chihuahua and Guadalajara, Mexico

Chester Eric
Session: “Jobs Aren’t ‘Sexy’ Enough? How to Attract Employees Anyway!”
Bio: A trusted source in the global dialogue on employee engagement, workplace culture, and the emerging generation since 1986.

Criniti Jim (Zoom Sewer & Drain, Inc.)
Session: How to Find and Keep Great Techs!
Bio: Jim Criniti is the president of Zoom Drain in Philadelphia and one of the founders of the Zoom Drain franchise. With help from great mentors and business coaches, he’s grown his business from one used white truck into a multi-shop multi-million dollar drain and sewer cleaning company, and in addition, has helped create a growing franchise system that currently operates in 10 states.

DeAngelo Bo (Viega LLC)
Session: Press Technology for Metallic Piping Systems
Bio: After owning and operating a successful plumbing and mechanical firm in Colorado for 10 years, and with 30 years in the industry at large, DeAngelo moved into technical sales for Viega LLC. Now, as the Manager of Technical Training in Colorado, he focuses his energy and experience on developing world-class training to help the piping trades grow and learn.

Dickinson Brigham (Power Selling Pros)
Session: Turn Customers into Raving Fans: How to Win Them Over on the Phone and in the Home
Bio: Brigham Dickinson is president of Power Selling Pros and founder of the Power Certification Program, a call handling training program that holds teams accountable to booking calls and creating WOW Experiences over the phone. Brigham started Power Selling Pros when he saw that call handlers needed assistance consistently converting calls to bookings back in 2009.

Finch Jon (Milwaukee Tool)
Session: Help Wanted! Recruit & Retain Your Future
Bio: Jon Finch is the VP of Training and Recruiting for Milwaukee Tool. He has spent the last 18 years working on finding the best people to help the company realize growth over 20% each year. Jon embraces the technology for each generation entering the business and has focused on the profitability required to sustain growing business needs.

Fong William (Air-Conditioning, Heating & Refrigeration Institute)
Session: Simplified: AHRI’s New Directory of Certified Product Performance
Bio: William is the VP of IT and Business Solutions at AHRI. Prior to joining AHRI, he was the SVP of IT Solutions at Intersections Inc., a leading provider of identity risk management services. William also held key management positions at AARP. William earned a Bachelor’s degree from the University of Virginia, an MS and an MBA from George Mason University

Frew Susan (Sunshine Plumbing Heating Air)
Session: Be the Employer of Choice: ROCKSTAR Benefits
Bio: Having coached 17 different trades to success Susan Frew now uses her experience to propel their family plumbing business. Susan Roberts Frew is a former International VP with AT&T Wireless, Business Coach with ActionCOACH business Coaching, Instructor for the SBA’s national Emerging Leaders program, radio host of “Coaching Not Just for Sports” on ESPN radio in Denver.

Harris James M. (Wells Fargo)
Session: Myths, Mistakes and Concepts of Succession Planning for Family-Owned Businesses
Bio: James M. Harris, III (Jay) has been providing comprehensive, holistic advice since 1990. His focus is on the private family-held business and the families that run them. Jay has deep knowledge in the area of succession planning for family-held businesses.

Hart Amy (Continental Plumbing Services, LLC)
Session: Using Technology to Improve Team Communication
Bio: Amy is a former elementary school teacher who joined the family plumbing business in 2012. She currently wears many hats (everything but service technician) in the company which was started by her husband. She enjoys spending time with her family and three miniature dachshunds, and can often be found training for her next half marathon. Amy also loves wine and all things Disney.

King Ruth (HVAC
Session: 21 Ways to Increase Productivity and Profitability
Bio: Profitability Master Ruth has worked in the plumbing and HVAC industry since 1987. She consults finance, growth, and operations challenges. Ruth is especially proud of one contractor she helped climb out of a big hole. Starting with a negative $400,000 net worth, the company is profitable with a positive net worth. Ruth's goal is to enlighten you and help you operate a profitable company.

Lebrasseur Francois (A.O. Smith Corporation)
Session: Efficient Water Heating: Past, Present and Future
Bio: Francois Lebrasseur is Business Development Manager Utility Sector at A. O. Smith. Francois helps electric and gas utilities and A. O. Smith distributors implement midstream and upstream incentives which are up to 10X more effective than downstream consumer mail-in rebates. Francois also collaborates with utilities on outreach campaigns to drive consumer demand for ENERGY STAR water heaters.

Ledoux Elizabeth (vNacelle)
Session: Business Ownership Transitions: A Fun and Rewarding Journey
Bio: Elizabeth Ledoux loves being an entrepreneur and enjoys helping other entrepreneurs grow their businesses. Over the last 24 years, she has taken hundreds of privately-held business owners and their management teams to next level of growth and business value. She is a recognized leader in succession planning. Elizabeth is the founder and CEO of vNacelle Consulting.

Levi Al
Session: How to Find and Keep Great Techs!
Bio: Al Levi, The 7-Power Contractor, teaches contractors to run their businesses with less stress and more success through his book, online courses and his exclusive 1-to-1 consulting practice. Al’s latest business adventure is being a part of Zoom Franchise Company at It’s a living example of the power of manuals and more— in action.

Lokar Connor
Session: “Stay Ahead of the Curve”
Bio: Connor provides economic consulting and speaking services for small businesses, trade associations, and Fortune 500 companies across a spectrum of industries.

McKinney Rob (JBKnowledge, Inc.)
Session: Safer Jobsites at Your Fingertips: Why Mobile Technology Should Be at the Center of Safety Management
Bio: Over the past decade, Rob has managed safety, quality and training programs with a focus on mobile applications and device usage on construction project sites.

Michalowicz Mike
Session: The Pumpkin Plan: A Simple Strategy for Growing a Remarkable Business

Riso Mark (PHCC-National Association)
Session: Decoded: Legislative and Regulatory Rules and Regs
Bio: Mark Riso is the Vice President of Legislative Affairs for PHCC—National Association. He combines more than three decades of experience in politics with the grassroots efforts of PHCC chapters to represent the p-h-c industry on Capitol Hill.

Russell Mike (Federated Insurance)
Session: Gain a Competitive Advantage Through Bonding
Bio: Mike Russell is the Surety Marketing Manager for Federated Insurance and Granite Re. Mike and his team of Surety Marketing Specialists are responsible for integrating the surety products and services offered by Granite Re. Granite Re is an independent, wholly owned subsidiary of Federated Insurance, acquired in 2017.

Smith Anja (All Clear Plumbing)
Session: Self-Funded Marketing: Stop Depending on Word-of-Mouth, Without Spending an Extra Cent
Bio: Anja Smith is a proud plumbers daughter and advocate for the trades. She holds a degree in graphic design as well as business administration, which have helped her little family business grow. Since 2012, she has proudly co-owned and co-managed All Clear Plumbing with her parents. As a regular contributor to Plumber Magazine, she began serving up business advice to other plumbing companies.

Stepanek Brandon (A.O. Smith Water Products Company)
Session: Efficient Water Heating: Past, Present and Future
Bio: Brandon Stepanek has been with A. O. Smith for 5 years and is currently in the role of National Field Marketing Manager. He is a 2007 graduate of the University of Minnesota in Mankato. Brandon's responsibilities include A. O. Smith's contractor loyalty and marketing efforts, as well as driving acceptance and utilization of the company's vast high efficiency product offering into the U.S. utility sector.

White Chuck (PHCC-National Association)
Session: Decoded: Legislative and Regulatory Rules and Regs
Bio: Charles “Chuck” R. White serves as Vice President of Regulatory Affairs for PHCC—National Association. White works closely with government regulatory bodies, such as the DOE, and serves on a number of councils and coalitions including NSPC, PERC, ABPA and IAPMO as a representative of PHCC’s contractors.

Wood Henry (Ferguson Enterprises, Inc)
Session: Data-Driven Decisions: How to Drive Efficiency in Your Business
Bio: Henry Wood is the Vice President of Residential Trade Business Development for Ferguson. With a focus on execution and alignment, he is responsible for the overall strategic direction of the company’s residential business. Over his 23-year career, he has held branch and corporate roles covering many aspects of the business. Henry also represents Ferguson on the PHCC Educ. Foundation Board of Gov.

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